Red bull Ad

http://www.youtube.com/watch?v=DRWYNUvGohY

The message that this ad conveys is that if you try hard enough that you will get there in the end, it also showcases the people that red bull have sponsored to get them where they are to day.  This is shown thought varies techniques, and cinematography to create this inspiriting ad.

In the use of Mise En Scene there is not really any acting at all in the advertisement although there are props shown in 0.03s where there is a close up of a white male that is slightly out of focused, also the prop is the basketball. This conveys that he plays the game and by the context of the ad he is pro. The shot is also slightly overexposed and the lighting is coming from the left hand side.
Another example of props in the ad is 0.08 where the prop is a skateboard; they also use a jump cut in that scene. The setting is another important element in this ad some examples of setting in the ad is in 0.12. Where the setting is a park, there are people walk, sitting and lying in the back – drop. In the four-ground there is a young African American man who is in slow motion twisting though the air.
An example of lighting is 0.22 where the only form of lighting is backlighting which is coming though a door way which gives the man standing in the middle of the door a sense of important.

Cinematography is greatly used in shots like 0.04 where the camera is focused to show depth by the way that it is focused on the middle pillar also the camera is positioned on the floor of the scene. There is also an example of exposure, camera movement and position in shot 0.23s. The shot is under exposure to show where the person came from. The only lighting in this shot is the tow lights above the giant eyes on the wall is a very clever way of making the person look small. The camera is moving with the person. Also the camera is position slightly angled downward to again make the person look small and worth noting. The speed of which the man/camera is moving gives the feeling of trying to get somewhere with speed.

Editing in the ad has been used throughout the use in various ways. The cuts have been done slightly fast during the ad, so that the viewer feels like they are ‘living in the fast lane’; although some cuts are faster than others. An example of the really fast cuts are 0.26 – 0.31 to show they intensity of the musical performance. The ad also uses a lot of jump cuts they are mainly used in two different ways. The first way is at 0.23 there is a man walking bristly in a dark ally then just one jump cut is used to show the same man on a stage performing to thousands. The other way that they have used jump cuts is at 0.44 where one man starts a back flip and then it jumps to another man in a different place finishing where the first man left off. The rhythm of the ad is mostly the same, but in same places the beat does quicken and slow.

The sound track though the ad is mostly the same song but with some dialogue at the beginning of the ad. The song matches up with what is going on in the ad and example of this is at 0.16 – 0.24 with the word “I’m on my way, I’m on” which matches up with people ‘on their way’ to the top of their profession.

So overall this ad was designed to show people that with a little hard work you too will be on or way too all the need is red bull.

Movie idea

Idea 1

The main character is always late to class and always has to go to james to get a late slip whichnis very fratstation. she a sreaching of the organisation to get to class on time. She goes to a very shady character and they give the main character a map of the school which shows all the short cuts to class. They character follows it and finds that they read the timetable wrong and they have a different class that morning.

Quiz answers

1.   acting, setting and lighting

2. A shot is one shot  camara. It is one contrunes peace that is uninterbed

3. An edit is where the editor for example crops the shot to cut off the edge for a backdrop. Or a cut to the next shot

4. If the light is coming for the below the main character it makes the audience feel like the character in powerful.

5. The term back-lighting refers to how much the back ground is light for example if the background had no lighting at all it would convey that the character is in trouble with the wrong people.
The light form the back of the actor to show emotions

6. Frame refers to controliing what the veiwer see

7. The rule of thirds helps photographs place items in the shot so that the viewer would see other things first to other things.

8. Overexpose can be use to convey a extreme heat or cold weather.

9. The effect that an underexposed shot gives is of the shot being taken at night when really is was taken during the day.

10. If you shoot a character alone with a high angles shot ( which mean you will be looking down on them) it would make them look small and weak, but ifbyou shoot the same character from an low angle shot ( meaning you would be looking up to them) they would look powerful and large.

11. A canted shot is mostly use to give the audience a sense of the black out with mostly the main character.

Movie list

The Shawshank Redemption
Seven Samurai
Terminator 2: Judgment Day
Django Unchained
Schindler's List
Leon, the professional
Batman Begins
The Great Escape
The Hobbit: An Unexpected Journey
Life of Pi

Editing decision Activity

People are caught in the crossfire between police and bank robbers
Vey Quick Edits
Quick editing can be used to create confusion and terror caused by violence

An innocent character is stalked by a werewolf
slow cuts into fast
Slow to fast cutting would be used in the scene as the person is running from the werewolf with the cuts getting faster as the werewolf gets closer

A character confesses their horrific crime to someone
Slow cuts and the cutting to medium to fast cuts of the murder
Slow cuts from the murder to the main character, then fast cuts from the murder to his memories of the murder.

Two teams compete in the finals of a street dance competition
Fast cuts
Fast cut would be used to show both teams and the crowed around them

A high speed car chase ends in tragedy
Very Fast to slow cutting with slow motion shots 
As the high speed chase is going on There would be very fast cuts but has the car crashes the cuts will become slow the speed up to medium as the driver revels that people have died.

Homework 5-2-13

Image 1

- this image shows an extreme close up of a clip board which as been stamped with "dept. of records". The view gets a of important as it is the only thing in the image.
The clipboard is  on an angle this make the viewer more interesting.

Image 2

- this long shot has a lot of machine in it.
This would make the viewer think that they r in a busy factory
This could be an opening scene or
- There is a lending line going leaning your eye down the hall. This give the viewer a sense of going somewhere


Image 3

This image as a man who is standing off centre and he is holdings watch which give the viewer the knowledge that he is waiting for someone. He is in powerful place as the viewer is looking  up to him he is also lighted in a way that makes is face half light this made him seem powerful and dark.